{"id":29311,"date":"2025-01-30T14:41:52","date_gmt":"2025-01-30T14:41:52","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&p=29311"},"modified":"2025-12-15T05:10:47","modified_gmt":"2025-12-15T05:10:47","slug":"the-ecbs-insight-360-project-has-been-a-success-despite-the-historic-lack-of-data-in-womens-cricket-heres-why","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/the-ecbs-insight-360-project-has-been-a-success-despite-the-historic-lack-of-data-in-womens-cricket-heres-why\/","title":{"rendered":"The ECB\u2019s Insight 360 Project Has Been a Success Despite the Historic Lack of Data in Women\u2019s Cricket. Here\u2019s Why"},"content":{"rendered":"\n\n
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\n 30 Jan 2025 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

The ECB\u2019s Insight 360 Project Has Been a Success Despite the Historic Lack of Data in Women\u2019s Cricket. Here\u2019s Why<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Data & Innovation<\/a>, Human Performance<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/performance-institute\/articles\/the-ecbs-insight-360-project-has-been-a-success-despite-the-historic-lack-of-data-in-womens-cricket-heres-why\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Project leads Anna Warren and Tham Wedatilake discuss the factors that enable Insight 360\u2019s data-led approach to athlete management.<\/p>\n \n \n \n

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By John Portch<\/h6>\n
The lack of useful data in women\u2019s sport is an enduring problem, but the England & Wales Cricket Board hope its Insight 360 project will be a game-changer.<\/h6>\n

Insight 360 is a data-driven approach to performance management and athlete monitoring. It was launched in February 2024 by the ECB in collaboration with Ascent, their digital services provider, and includes an app for players (to view their data), a dashboard for practitioners (to view data across the board), and a portal that practitioners can use to input data.<\/p>\n

\u201cWhen you see the little research that\u2019s out there, you\u2019ve not got much to hang your hat on,\u201d said Anna Warren, the Head of England Women\u2019s Science & Medicine, at November\u2019s Leaders Sport Performance Summit in London. \u201cWe\u2019re using this platform to better understand in depth the female cricketer; what they look like from the academy through to the international cricketer.\u201d<\/p>\n

The rollout has been a success and, as the ECB launches phase two (the wider introduction of injury data and more sophisticated use of match data), we highlight the factors that led to its sport-wide take up.<\/p>\n

It reflects the concerns of players<\/strong><\/p>\n

Insight 360, as the name suggests, represents a holistic approach to collating athlete data. There is a focus on availability and performance, but there is also a focus their health, home life, and career progression. \u201cPlayers come to us and discuss their issues quite openly,\u201d said Dr Tham Wedatilake, the Lead Physician for England Women\u2019s Cricket, who joined Warren onstage to discuss the project. \u201cThey want to perform without any barriers.\u201d<\/p>\n

It is a co-designed platform<\/strong><\/p>\n

Ahead of the launch, the ECB gathered input from practitioners and coaches across the English game. \u201cThis means Insight 360 is bespoke for women\u2019s cricket,\u201d said Warren. \u00a0Players, she said, are happy with an app that allows them to review their own data in as much detail as they like. \u201cThis is good for player buy-in, which is always a challenge in relation to athlete monitoring.\u201d<\/p>\n

\"\"There is also the power of a co-designed project. UK Sports Institute have found as much with their Project Minerva<\/a>. Dr Richard Burden, the UKSI\u2019s Co-Head of Female Athlete Health & Performance, said: \u201cGet the practitioners involved, get athletes, get the teams and bring them along with it because if they\u2019re onboard you get easier access to them and you\u2019re going to produce something that\u2019s more translatable, meaningful and applicable to them.\u201d<\/p>\n

Warren is on the same page with Insight 360. \u201cYou can link loads of different data sources together and start to answer some key performance questions \u2013 we\u2019re not looking at everything in isolation.\u201d<\/p>\n

It provides a single source of truth<\/strong><\/p>\n

Collaboration can be easier said than done. \u201cWhen you have so many people pull data together it becomes almost impossible for the human brain to comprehend and then deliver effective, unbiased solutions to players\u2019 needs and expectations,\u201d said Wedatilake.<\/p>\n

Insight 360 is the single reference point and it provides continuity. \u201cAs soon as one person leaves and another is working with the players, that record gets lost,\u201d said Warren. \u201cWe\u2019re really trying to create a joined-up system.\u201d<\/p>\n

It is future-proof<\/strong><\/p>\n

Wedatilake explained that Insight 360, as part of its next phase, will include injury data. He said: \u201cIt will be a game-changer for us in terms of load and injury risk and other factors such as the menstrual cycle and wellness.\u201d The platform is primed to integrate future sources of data.<\/p>\n

He does, however, also temper his excitement with a note of caution. \u201cWe didn\u2019t want to get greedy too early,\u201d he added. It was critical to have the right structure and means of integration before adding different elements, whether they are rooted in stats or video.<\/p>\n

One of the next steps is further automation, particularly with regards to match data. \u201cThat\u2019s the beauty of this system,\u201d said Warren. \u201cIt\u2019s so much quicker for people.\u201d<\/p>\n

She and Wedatilake wrapped up their presentation by setting out their ambitions for Insight 360:<\/p>\n

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