{"id":35221,"date":"2026-06-12T08:00:00","date_gmt":"2026-06-12T07:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=article&#038;p=35221"},"modified":"2026-07-16T13:39:33","modified_gmt":"2026-07-16T12:39:33","slug":"the-best-teams-dont-choose-between-outcomes-and-growth-they-create-systems-where-growth-drives-outcomes","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/performance-institute\/articles\/the-best-teams-dont-choose-between-outcomes-and-growth-they-create-systems-where-growth-drives-outcomes\/","title":{"rendered":"\u2018The Best Teams Don\u2019t Choose Between Outcomes and Growth \u2013 they Create Systems Where Growth Drives Outcomes\u2019"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2026\/06\/GettyImages-1426812129-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                12 Jun 2026                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">\u2018The Best Teams Don\u2019t Choose Between Outcomes and Growth \u2013 they Create Systems Where Growth Drives Outcomes\u2019<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/open-access\/\" rel=\"tag\">Open Access<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/articles\/the-best-teams-dont-choose-between-outcomes-and-growth-they-create-systems-where-growth-drives-outcomes\/\">Facebook<\/a>\n                  <a 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class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/articles\/the-best-teams-dont-choose-between-outcomes-and-growth-they-create-systems-where-growth-drives-outcomes\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">As performance specialist Darren Shand explained, teams and leaders must learn when to lean into both outcomes and growth.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h6>By John Portch<\/h6>\n<h6>\u201cAre we trying to win the next match or are we trying to build an environment that keeps winning for the next decade?\u201d<\/h6>\n<p>Performance specialist Darren Shand, the former General Manager of the New Zealand All Blacks, posed this question at a recent Leaders Virtual Roundtable.<\/p>\n<p>He continued: \u201cI know if you hold a leadership role, it\u2019s probably a conflict that you fight pretty regularly as you go through a season or a campaign because they can sometimes pull against each other, these two competing priorities, and depending on the type of leaders you have within your organisation, it can create a tension.\u201d<\/p>\n<p>The Leaders Performance Institute members in attendance were invited to think about where they sit on the spectrum between performance outcomes and performance growth.<\/p>\n<p>Teams, as Shand explained, tend to oscillate along the spectrum. \u201cTraditionally, early season tends to be growth-focused and, as we get further into campaigns, outcomes tend to take over.\u201d<\/p>\n<p>This presents a series of risks. \u201cIf there\u2019s too much focus on outcomes alone it often creates fear, short-term thinking, and sometimes even stagnation caused by that fear. But if you\u2019ve got too much focus on growth only, you start to dilute standards.\u201d<\/p>\n<p>He is in no doubt that \u201cchampionship environments require both\u201d and, over the course of 30 minutes, delivered a presentation to provide the members in the virtual room with practical ideas to strengthen their approaches to building sustainable, high-performing teams.<\/p>\n<p><strong>Aspire or inspire? Prove or improve?<\/strong><\/p>\n<p>Shand illustrated what he sees as the distinction between outcomes and growth.<\/p>\n<p>\u2018Outcomes\u2019 is what one aspires to win or achieve, while \u2018growth\u2019 is based on the desire to improve and develop (or \u201cinspiration\u201d, as he put it).<\/p>\n<p>Both are essential. \u201cThe best environments don\u2019t choose one \u2013 they learn when to lean into each,\u201d said Shand. \u201cThey ask what\u2019s the appropriate time and moment in a campaign, a season or an event.\u201d<\/p>\n<p>He posed two questions: \u201cWhich philosophy dominates your environment when the pressure increases? As expectation, scrutiny and pressure rises, where do you go?\u201d<\/p>\n<p><strong>Teams under pressure tend to focus more on outcomes and, as such, they risk falling into what Shand called the \u201coutcome trap\u201d i.e. the negative consequences that come with an excessive focus on outcomes.<\/strong><\/p>\n<p>It usually starts when success is defined by results, trophies and external expectations. He noted a series of signs of which to be cognisant:<\/p>\n<ul>\n<li>When people start trying not to fail rather than striving to improve.<\/li>\n<li>Increased conservatism and narrow thinking.<\/li>\n<li>An absence of learning and, therefore, innovation.<\/li>\n<li>When organisations lose sight of long-term development.<\/li>\n<li>When mental fatigue builds as the pressure rises.<\/li>\n<\/ul>\n<p>At the All Blacks, Shand, his colleagues and the playing group sought to separate outcomes and growth.<\/p>\n<p>Firstly, their \u2018why\u2019 (their vision) was a deliberately \u201cuncontrollable aspiration\u201d: to be the most dominant sports team in the world.<\/p>\n<p>Their mission (\u2018to develop self-reliant athletes\u2019) and purpose (\u2018to enhance the All Blacks\u2019 legacy\u2019), on the other hand, were determined by their behaviours and their ability to learn and develop. This combination enabled continuous improvement even when under pressure.<\/p>\n<p><strong>Shand then explained that his work is guided by four principles:<\/strong><\/p>\n<p><strong>1. Winning is never enough<\/strong><\/p>\n<p>\u201cI often hear the myth that you have to lose to learn, but I don\u2019t agree with that,\u201d he said, adding that the All Blacks would ask themselves: \u2018are we still learning or just winning?\u2019. Your environment should incentivise learning because \u201cgrowth will actually protect your future performance\u201d.<\/p>\n<p><strong>2. Clarity drives alignment<\/strong><\/p>\n<p>Shand posed a question: \u201cWhat are you currently not saying clearly because it creates pressure or accountability?\u201d In his experience, \u201cmost teams under-communicate ambition because they fear the discomfort, tension and challenge\u201d. This cannot become an excuse. \u201cIf there\u2019s ambiguity, it destroys execution in the end.\u201d<\/p>\n<p><strong>3. The more pressure increases, the more simplicity matters<\/strong><\/p>\n<p>When the pressure mounts, complexity can harm performance. Learning and growth come from simple structures and consistent reflection. The key for the All Blacks was everyone to become what Shand called a \u201cdoer\u201d \u2013 someone that can make decisions based on available information. \u201cWe took this notion of being \u2018productively paranoid\u2019 so that by meeting little and often we\u2019d connect, we\u2019d continue our growth, and we could help each other grow too,\u201d he said.<\/p>\n<p><strong>4. Sustainable success requires both outcomes and growth<\/strong><\/p>\n<p>\u201cWe\u2019ve got to have that outcome discipline,\u201d said Shand, \u201cbut we\u2019ve got to couple it with a growth mindset.\u201d He added: \u201cThe best teams don\u2019t choose between outcomes and growth \u2013 they create systems where growth drives outcomes.\u201d<\/p>\n<p><strong>When Shand concluded, the table had the opportunity to share their reflections. The conversation brought several themes to light:<\/strong><\/p>\n<ul>\n<li><strong>There is no fixed process for measuring whether your focus needs to be on performance outcomes or performance growth.<\/strong> His work with the All Blacks was rooted in the cultural and behavioural rather than the structural. \u201cIt just became part of our DNA; we could see or we could hear it more than we wrote it down.\u201d<\/li>\n<li><strong>Recognise competing pressures rather than forcing a solution.<\/strong> \u201cI\u2019d come back to what\u2019s the environment like.\u201d One must identify what\u2019s going wrong first.<\/li>\n<li><strong>Performance is about continuous improvement (\u2018editing\u2019).<\/strong> Shand suggested filtering out noise (both external and internal) by focusing on the \u201ccritical few\u201d factors that truly impact success rather than the \u201cimportant many\u201d.<\/li>\n<li><strong>Performance needs to be fun (but not too much).<\/strong> If there\u2019s too little fun, the environment becomes heavy and draining; if there\u2019s too much fun, learning is compromised. With this balance in mind, Shand\u2019s All Blacks tried to build fun into their weekly sessions. He said: \u201cOnce it became part of the normal structure, people started to look forward to it, and they knew they had permission to be themselves.\u201d<\/li>\n<li><strong>Do not be seduced by quick fixes.<\/strong> When one attendee noted the negativity around their athletes, Shand spoke of New Zealand\u2019s ignominious quarter-final exit from the 2007 Rugby World Cup. \u201cWe had a very strong programme with the community and the fans; and we knew as long as we kept that connection with them that was real and authentic then we could deal with people making opinions and noise about us,\u201d he said, \u201cbecause we knew they cared and they knew that we cared because we gave them our time. The consistency of that alignment really allowed us to work through those periods.\u201d<\/li>\n<\/ul>\n<p><strong>What to read next<\/strong><\/p>\n<p><span class=\"n2SLMF37TRjoUJKlvtWcb4g6\"><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"wqN8Q4tJ1q\"><p><a href=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/darren-shands-three-key-principles-for-building-effective-performance-strategies\/\">Darren Shand\u2019s Three Key Principles for Building Effective Performance Strategies<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cDarren Shand\u2019s Three Key Principles for Building Effective Performance Strategies\u201d \u2014 Performance Institute\" src=\"https:\/\/leadersinsport.com\/performance-institute\/articles\/darren-shands-three-key-principles-for-building-effective-performance-strategies\/embed\/#?secret=BynXe7JOdn#?secret=wqN8Q4tJ1q\" data-secret=\"wqN8Q4tJ1q\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/span><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":35222,"menu_order":0,"template":"","categories":[400],"pathway":[375],"topic":[318,327,296,299],"sport":[310],"class_list":["post-35221","article","type-article","status-publish","has-post-thumbnail","hentry","category-open-access","pathway-planning-and-delivery","topic-alignment","topic-athlete-development","topic-culture","topic-team-building","sport-rugby-union"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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