{"id":14168,"date":"2022-11-24T08:00:00","date_gmt":"2022-11-24T08:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=podcast&#038;p=14168"},"modified":"2025-12-15T05:16:20","modified_gmt":"2025-12-15T05:16:20","slug":"sis-industry-insight-series-why-true-innovators-challenge-everything-they-know","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/","title":{"rendered":"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                24 Nov 2022                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">SiS Industry Insight Series: Why True Innovators Challenge Everything they Know<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Ben Williams of Ineos talks to James Morton about the true nature of innovation as he perceives it and managing change when people are instinctively reluctant.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>An Industry Insight Series Podcast brought to you by our Partners<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/04\/sis_logo.png\" alt=\"sport techie\" width=\"500\" height=\"250\" \/><\/p>\n<h6>\u201cInnovation isn\u2019t about what we know; and defining it would be challenging everything we know,\u201d says Ben Williams.<\/h6>\n<p>\u201cOne thing I do believe is: to harvest a culture of innovation we need human engagement and we need collaboration.\u201d<\/p>\n<p>Williams, who serves as the Ineos Grenadiers cycling team\u2019s Integrated Performance Lead and the Ineos Britannia sailing team\u2019s Head of Human Performance, is our very special guest on this Science in Sport Industry Insight Series podcast.<\/p>\n<p>He sat down with SiS Director of Performance Solutions, James Morton, to discuss his varied professional background and the approach to innovation he has cultivated in each of his roles in sport and beyond.<\/p>\n<p>Also on the conversational agenda were:<\/p>\n<ul>\n<li>The need to normalise \u2018silly\u2019 questions inside your organisation [12:30];<\/li>\n<li>Why the America\u2019s Cup could be sport\u2019s most unique performance challenge [15:00];<\/li>\n<li>His transition into cycling (combining his work in sailing) [19:00];<\/li>\n<li>Whether the next gains will be made in \u2018training science\u2019 or \u2018equipment science\u2019 [23:30].<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Blubrry Podcast Player\" src=\"https:\/\/player.blubrry.com\/id\/91649551?cache=1669250750#darkOrLight-Light&amp;shownotes-ffffff&amp;download-ffffff&amp;subscribe-ffffff&amp;share-ffffff&amp;shownotesBackground-444444&amp;downloadBackground-003366&amp;subscribeBackground-fb8c00&amp;shareBackground-1976d2\" width=\"100%\" height=\"150px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>James Morton\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/james-morton-778582193\/\">LinkedIn<\/a>\u00a0|\u00a0<a href=\"https:\/\/twitter.com\/JamesyMorton\">Twitter<\/a><\/p>\n<p>Ben Williams:\u00a0<a href=\"https:\/\/twitter.com\/bgw82\">Twitter<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ben-williams-2248ba160\/?originalSubdomain=uk\">LinkedIn<\/a><\/p>\n<p>Listen above and subscribe today on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/leaders-performance-podcast\/id1124488318?mt=2\">iTunes<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/4EKIUuWYk5SWWqRWRQfw3z?si=epSPBhLdREOwtHiGYJnvEg\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/leaders\/the-leaders-performance-podcast\">Stitcher<\/a>\u00a0and\u00a0<a href=\"https:\/\/overcast.fm\/itunes1124488318\/leaders-performance-podcast\">Overcast<\/a>, or your chosen podcast platform.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":14166,"menu_order":0,"template":"","categories":[23,20],"pathway":[304],"topic":[305],"sport":[374],"class_list":["post-14168","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-data-innovation","category-leadership-culture-performance","pathway-technical-excellence","topic-innovation","sport-sailing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SiS Industry Insight Series: Why True Innovators Challenge Everything they Know - Performance Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know - Performance Institute\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Performance Institute\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T05:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/\",\"url\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/\",\"name\":\"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know - Performance Institute\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg\",\"datePublished\":\"2022-11-24T08:00:00+00:00\",\"dateModified\":\"2025-12-15T05:16:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg\",\"width\":2560,\"height\":1801,\"caption\":\"UTRECHT - Team INEOS Grenadiers during the team time trial on the first day of the Vuelta a Espana (Vuelta a Espana). After a start on the Jaarbeursplein, the teams drove through the streets of the Dom city. ANP SEM VAN DER WAL (Photo by ANP via Getty Images)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/performance-institute\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadersinsport.com\/performance-institute\/#website\",\"url\":\"https:\/\/leadersinsport.com\/performance-institute\/\",\"name\":\"Performance Institute\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadersinsport.com\/performance-institute\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know - Performance Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/","og_locale":"en_US","og_type":"article","og_title":"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know - Performance Institute","og_url":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/","og_site_name":"Performance Institute","article_modified_time":"2025-12-15T05:16:20+00:00","og_image":[{"width":2560,"height":1801,"url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/","url":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/","name":"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know - Performance Institute","isPartOf":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#primaryimage"},"image":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#primaryimage"},"thumbnailUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg","datePublished":"2022-11-24T08:00:00+00:00","dateModified":"2025-12-15T05:16:20+00:00","breadcrumb":{"@id":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#primaryimage","url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg","contentUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2022\/11\/GettyImages-1242594519-scaled.jpg","width":2560,"height":1801,"caption":"UTRECHT - Team INEOS Grenadiers during the team time trial on the first day of the Vuelta a Espana (Vuelta a Espana). After a start on the Jaarbeursplein, the teams drove through the streets of the Dom city. ANP SEM VAN DER WAL (Photo by ANP via Getty Images)"},{"@type":"BreadcrumbList","@id":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/sis-industry-insight-series-why-true-innovators-challenge-everything-they-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadersinsport.com\/performance-institute\/"},{"@type":"ListItem","position":2,"name":"SiS Industry Insight Series: Why True Innovators Challenge Everything they Know"}]},{"@type":"WebSite","@id":"https:\/\/leadersinsport.com\/performance-institute\/#website","url":"https:\/\/leadersinsport.com\/performance-institute\/","name":"Performance Institute","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadersinsport.com\/performance-institute\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/podcast\/14168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/types\/podcast"}],"version-history":[{"count":3,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/podcast\/14168\/revisions"}],"predecessor-version":[{"id":14208,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/podcast\/14168\/revisions\/14208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/media\/14166"}],"wp:attachment":[{"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/media?parent=14168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/categories?post=14168"},{"taxonomy":"pathway","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/pathway?post=14168"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/topic?post=14168"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/leadersinsport.com\/performance-institute\/wp-json\/wp\/v2\/sport?post=14168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}