{"id":23271,"date":"2024-02-01T07:00:00","date_gmt":"2024-02-01T07:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/?post_type=podcast&#038;p=23271"},"modified":"2025-12-15T11:18:18","modified_gmt":"2025-12-15T11:18:18","slug":"its-not-what-questions-sports-can-answer-today-its-what-is-a-better-question-we-can-ask-tomorrow","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/performance-institute\/podcasts\/its-not-what-questions-sports-can-answer-today-its-what-is-a-better-question-we-can-ask-tomorrow\/","title":{"rendered":"\u2018It\u2019s Not &#8220;What Questions Can we Answer Today?&#8221; It\u2019s &#8220;What is a Better Question we Can Ask Tomorrow?&#8221;&#8216;"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2024\/01\/GettyImages-1814759469-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                1 Feb 2024                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/podcasts\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">\u2018It\u2019s Not &#8220;What Questions Can we Answer Today?&#8221; It\u2019s &#8220;What is a Better Question we Can Ask Tomorrow?&#8221;&#8216;<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/data-innovation\/\" rel=\"tag\">Data &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/podcasts\/its-not-what-questions-sports-can-answer-today-its-what-is-a-better-question-we-can-ask-tomorrow\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/performance-institute\/podcasts\/its-not-what-questions-sports-can-answer-today-its-what-is-a-better-question-we-can-ask-tomorrow\/&#038;text=\u2018It\u2019s Not \"What Questions Can we Answer Today?\" It\u2019s \"What is a Better Question we Can Ask Tomorrow?\"'\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: \u2018It\u2019s Not \"What Questions Can we Answer Today?\" It\u2019s \"What is a Better Question we Can Ask Tomorrow?\"'. https:\/\/leadersinsport.com\/performance-institute\/podcasts\/its-not-what-questions-sports-can-answer-today-its-what-is-a-better-question-we-can-ask-tomorrow\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/podcasts\/its-not-what-questions-sports-can-answer-today-its-what-is-a-better-question-we-can-ask-tomorrow\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">In the latest edition of The People Behind the Tech Podcast, Peak AI\u2019s Gary McCoy ponders the impact of artificial intelligence on coaching and performance.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>A Data &amp; Innovation podcast brought to you in collaboration with<\/p>\n<p><a href=\"https:\/\/www.sportsbusinessjournal.com\/Technology.aspx\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2023\/01\/SBJTech-LPInewsletter.png\" alt=\"sport techie\" width=\"300\" height=\"100\" \/><\/a><\/p>\n<h6>At November\u2019s Leaders Sport Performance Summit at the Oval in London, a coach was overheard saying: \u2018I have a team looking at AI but I have no idea what they do\u2019.<\/h6>\n<p>Gary McCoy is the CEO of Peak AI, which has been shortlisted in Sports Business Journals&#8217; list of <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2023\/12\/18\/technology\">the 10 Most Innovative Sports Tech Companies of 2023<\/a>.<\/p>\n<p>Peak AI uses psycholinguistics to enhance performance and Gary has a firm view on that coach\u2019s comment.<\/p>\n<p>\u201cIf you don\u2019t know what they do, go and lead them because they probably don\u2019t know what they\u2019re doing either,\u201d he tells Joe and John on the latest edition of The People Behind the Tech podcast.<\/p>\n<p>\u201cArtificial intelligence and data, as a general staple in sports, needs guidance,\u201d he continues, \u201cit needs transactional guidance to evolve the athlete.\u201d<\/p>\n<p>Gary spoke at length about the need for coaches to fully engage with AI and also dipped into a range of areas, including:<\/p>\n<ul>\n<li>Preventing the injuries that may be a consequence of practitioners \u201casking the wrong questions\u201d [20:00];<\/li>\n<li>The need for the sports industry to develop a collective ethos for using AI [23:00];<\/li>\n<li>The significance of an athlete\u2019s cognitive load on their ability to train and perform [30:30];<\/li>\n<li>Why analysts who better understand performance will better understand how data transacts [46:50].<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Blubrry Podcast Player\" src=\"https:\/\/player.blubrry.com\/id\/130666724?cache=1706736623#darkOrLight-Light&amp;shownotes-ffffff&amp;download-ffffff&amp;subscribe-ffffff&amp;share-ffffff&amp;shownotesBackground-444444&amp;downloadBackground-003366&amp;subscribeBackground-fb8c00&amp;shareBackground-1976d2\" width=\"100%\" height=\"150px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Joe Lemire\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/lemirejoe\/\">LinkedIn<\/a> | <a href=\"https:\/\/twitter.com\/LemireJoe\">X<\/a><\/p>\n<p>John Portch <a href=\"https:\/\/www.linkedin.com\/in\/john-portch-696a4366\/\">LinkedIn<\/a> |\u00a0<a href=\"https:\/\/twitter.com\/JohnPortch\">X<\/a><\/p>\n<p>Listen above and subscribe today on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/leaders-performance-podcast\/id1124488318?mt=2\">iTunes<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/4EKIUuWYk5SWWqRWRQfw3z?si=epSPBhLdREOwtHiGYJnvEg\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/leaders\/the-leaders-performance-podcast\">Stitcher<\/a>\u00a0and\u00a0<a href=\"https:\/\/overcast.fm\/itunes1124488318\/leaders-performance-podcast\">Overcast<\/a>, or your chosen podcast platform.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":23272,"menu_order":0,"template":"","categories":[23],"pathway":[304],"topic":[343,305],"sport":[],"class_list":["post-23271","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-data-innovation","pathway-technical-excellence","topic-data-analysis","topic-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018It\u2019s Not &quot;What Questions Can we Answer Today?&quot; 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