{"id":153,"date":"2015-11-04T00:00:00","date_gmt":"2015-11-04T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/press-releases\/what-happened-when-leaders-met-the-nfl-and-rfu\/"},"modified":"2022-03-17T18:40:08","modified_gmt":"2022-03-17T18:40:08","slug":"what-happened-when-leaders-met-the-nfl-and-rfu","status":"publish","type":"press-releases","link":"https:\/\/leadersinsport.com\/performance-institute\/news\/what-happened-when-leaders-met-the-nfl-and-rfu\/","title":{"rendered":"What happened when LEADERS met the NFL and RFU?"},"content":{"rendered":"\n\n
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\n Nov 04, 2015 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>News<\/a>\n\n\t\t\t\t\t\t

What happened when LEADERS met the NFL and RFU?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Leadership & Culture<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/performance-institute\/news\/what-happened-when-leaders-met-the-nfl-and-rfu\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Key takeaways from our Leaders Meet breakfast<\/p>\n \n \n \n

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Last Friday, the latest Leaders Meet<\/strong> breakfast welcomed two of the most senior decision makers in the world of sport, Roger Goodell, Commissioner of the National Football League<\/strong> and Ian Ritchie, CEO of the Rugby Football Union,<\/strong> alongside a selection of sport\u2019s senior figures to a private location in central London.<\/p>\n

Representatives from key brands, broadcasters and rights holders including Coca-Cola, Fox Sports, HSBC, MasterCard, BBC Sport, Twitter, The FA, EA and Manchester United FC were in attendance to gain a window into the synergies between the two and what can be learnt from those at the top of their game.<\/p>\n

\"roger<\/a><\/p>\n

Whilst this was a private gathering, Leaders shares some of the key learnings from the discussion.<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 GEAR UP FOR GLOBALISATION<\/strong><\/p>\n

RG: \u201cReaction from the fans & media here is overwhelming. Our clubs are wanting to come over here. I hear it from our players & coaches \u2013 they love being here. We\u2019ve convinced our own membership that a franchise is a real possibility\u201d<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 UTILISE TECHNOLOGY TO INCREASE FAN ENGAGEMENT\u00a0<\/strong><\/p>\n

IR \u201cMic\u2019ing up the officials brings entertainment. Using the technology is very important to engage fans. Technology is our friend.\u201d<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TAKE ADVANTAGE OF THE RAPIDLY CHANGING MEDIA LANDSCAPE<\/strong><\/p>\n

RG \u201cBeing available to the widest possible audience brings in new audiences.\u00a0 They can get what they want from the NFL, when they want it.\u201d<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 STAY TRUE TO YOUR VALUES<\/strong><\/p>\n

RG \u2013 \u2018Values drive your culture & organisation. You have to bring them to life. Get better and innovate whilst staying true to your core.\u2019<\/p>\n

IR \u2013 \u201cAll organisations go through tough times, retain your values and live by them.\u201d \u201cAdmit it. Deal with it. Make a commitment to raise the bar higher\u201d<\/p>\n

Click here<\/strong><\/a> to view the behind the scenes images from the morning.<\/p>\n

\"ian<\/p>\n

Since the Leaders Meet on Friday, the NFL and RFU have announced an exciting three year deal to stage at least three regular-season games at Twickenham Stadium from October 2016.<\/strong><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Representatives from key brands, broadcasters and rights holders including Coca-Cola, Fox Sports, HSBC, MasterCard, BBC Sport, Twitter, The FA, EA and Manchester United FC were in attendance to gain a window into the synergies between the two and what can be learnt from those at the top of their game.<\/p>\n","protected":false},"featured_media":154,"menu_order":0,"template":"","categories":[20],"class_list":["post-153","press-releases","type-press-releases","status-publish","has-post-thumbnail","hentry","category-leadership-culture-performance"],"acf":[],"yoast_head":"\nWhat happened when LEADERS met the NFL and RFU? - Performance Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/performance-institute\/news\/what-happened-when-leaders-met-the-nfl-and-rfu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What happened when LEADERS met the NFL and RFU? 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