{"id":2465,"date":"2019-11-27T00:00:00","date_gmt":"2019-11-27T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/vlogs\/summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance\/"},"modified":"2025-12-15T05:20:09","modified_gmt":"2025-12-15T05:20:09","slug":"summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/performance-institute\/videos\/summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance\/","title":{"rendered":"Summit Session: Lessons in The Power of Storytelling &#038; World-Class Communication On Team Performance"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/Insight-Long-Story-Short-Featured-Image.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Nov 27, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Summit Session: Lessons in The Power of Storytelling &#038; World-Class Communication On Team Performance<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/coaching-development-performance\/\" rel=\"tag\">Coaching &amp; Development<\/a>, <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/summit-session\/\" rel=\"tag\">Summit Session<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/videos\/summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/performance-institute\/videos\/summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance\/&#038;text=Summit Session: Lessons in The Power of Storytelling &#038; World-Class Communication On Team Performance\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Summit Session: Lessons in The Power of Storytelling &#038; World-Class Communication On Team Performance. https:\/\/leadersinsport.com\/performance-institute\/videos\/summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/videos\/summit-session-lessons-in-the-power-of-storytelling-world-class-communication-on-team-performance\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Internationally renowned storyteller Clare Muireann Murphy on communication and how storytelling can support the transmission of knowledge.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/player.vimeo.com\/video\/375363822\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"><\/iframe>\n                                    <\/div>\n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">For <\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">our next session<\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">, we took an in-depth look into <\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">the art of storytelling, and how it can be a hugely effective weapon in any <\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">high-performance<\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\"> leader<\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">\u2019<\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">s arsenal<\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">. W<\/span><\/span><span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">e<\/span><\/span> <span class=\"TextRun SCXW190955231 BCX4\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190955231 BCX4\">explored how storytelling can support the transmission of knowledge, the neuroscience of storytelling and the relationship between delivery and impact of the messaging.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW190955231 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><strong>Session Illustration<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-26761 size-large\" src=\"\/app\/uploads\/sites\/2\/2021\/08\/Long-story-Short-772x1024.jpg\" alt=\"\" width=\"772\" height=\"1024\" \/><\/p>\n<hr \/>\n<p><strong>Key Takeaways<\/strong><\/p>\n<ul>\n<li>Story is not just a vehicle for information and knowledge. It\u2019s a vehicle for feeling.Tell stories: Many<\/li>\n<li>neuroscience and business communication studies prove that as a leader, storytelling should not be considered a soft skill, rather it is the most effective way to transmit knowledge.<\/li>\n<li>Less is more: To get your message across effectively don\u2019t overload the story you are telling with content, know when to edit to maximise your impact.<\/li>\n<li>Care: Telling a story activates a number of chemicals in the brain including oxytocin, which develops empathy which builds trust and improves memory retention.<\/li>\n<li>If people care about what you are saying they will remember it more. So show you care, and make them care.<\/li>\n<li>Delivery: How you tell your story can be as important as what you tell. It can be the difference between inspiration and deflation of your team. Get coached on your speaking skills to eliminate vocal tics, help manage nerves, and increase your presence.<\/li>\n<li>Prepare: Delivering a powerful story requires adequate and full preparation. So carve time out to prepare for what you are going to say, as well as a few minutes before you speak to get \u201cin the zone\u201d.<\/li>\n<\/ul>\n<hr \/>\n<p><strong>Thinking Points<\/strong><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"18\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tell stories. Whether you\u2019re a coach, team captain, or leader in your organisation, many neuroscience and business communication studies prove that storytelling is not a soft skill, rather it is the most effective way to transmit knowledge.<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"18\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How can you evolve and analyse your d<\/span><span data-contrast=\"auto\">elivery to increase impact? When thinking about delivery, coach on your speaking skills to eliminate vocal ticks, help manage nerves, and increase your presence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Times New Roman\" data-listid=\"18\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Telling an impactful story requires preparation. Respect the energy required to deliver a powerful story well by creating preparation time on what you are going to say, as well as a few minutes before you speak to get \u201cin the zone\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":989,"menu_order":0,"template":"","categories":[22,33],"pathway":[],"topic":[],"sport":[],"class_list":["post-2465","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-coaching-development-performance","category-summit-session"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Summit Session: Lessons in The Power of Storytelling &amp; 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