{"id":2820,"date":"2016-06-30T00:00:00","date_gmt":"2016-06-30T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/performance-institute\/vlogs\/begona-sanz-real-madrid-c-f\/"},"modified":"2025-12-15T05:20:29","modified_gmt":"2025-12-15T05:20:29","slug":"begona-sanz-real-madrid-c-f","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/performance-institute\/videos\/begona-sanz-real-madrid-c-f\/","title":{"rendered":"Bego\u00f1a Sanz, Real Madrid C.F."},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/2\/2021\/08\/begona-sanz-real-madrid.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Jun 30, 2016                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/performance-institute\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Bego\u00f1a Sanz, Real Madrid C.F.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/performance-institute\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/performance-institute\/videos\/begona-sanz-real-madrid-c-f\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/performance-institute\/videos\/begona-sanz-real-madrid-c-f\/&#038;text=Bego\u00f1a Sanz, Real Madrid C.F.\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Bego\u00f1a Sanz, Real Madrid C.F.. https:\/\/leadersinsport.com\/performance-institute\/videos\/begona-sanz-real-madrid-c-f\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/performance-institute\/videos\/begona-sanz-real-madrid-c-f\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Connecting with Fans Through an Emotional Platform<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/cLGoAWUW3xw?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><strong>If you are interested in attending our events, please click below for more information:<\/strong><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/event\/the-sport-business-summit-london-2016\/\"><button>More Information<\/button><\/a><\/p>\n<p>Bego\u00f1a is one of Real Madrid\u2019s top commercial executives. She has been an integral part of the world\u2019s richest soccer club since 2001, controlling the business, marketing and commercial activities at the club, as well as overseeing the digital and international development of Real Madrid. She spent six years as the Director of Marketing for Sega and has also held the position as Commercial Executive at Nielsen Research. Back in September 2015, Matadeporte Magazine named Bego\u00f1a as the most influential woman in the Spanish sports industry, an accolade recognizing her outstanding loyalty and business acumen.<\/p>\n<p>In this interview with Leaders,\u00a0Bego\u00f1a discusses:<\/p>\n<ul>\n<li>Real Madrid&#8217;s focus for fan engagement<\/li>\n<li>Finding the right sponsor for Real Madrid<\/li>\n<li>Their partnership with Microsoft and how it is improving engagement<\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2821,"menu_order":0,"template":"","categories":[1],"pathway":[],"topic":[],"sport":[],"class_list":["post-2820","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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