Members Coaching / Development, Performance | May 25, 2017 | 1 min read

‘To Be Coached is to Be Loved’

Clay Helton explains why his players become part of his family.
John Portch
Clay Helton, Head Coach of the USC Trojans, on his efforts to connect with millennial athletes.

More Content. More Events. Bigger Network.

Uh oh! This article is for members of our Performance Institute only. If you’re looking for a competitive edge, become a member today and receive:

  • Unlimited access to the online content hub
  • Access to the topic-focused Virtual Roundtables
  • Quarterly editions of the Performance Journal
  • Passes to the Leaders Sport Performance Summit Series
Became a member Log in