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They could do a lot worse than to look at the Chicago Cubs for inspiration. A 108-year title drought was ended last year as the Cubs became 2016 World Series champions.
Crane Kenney, the Cubs’ President, delivered a stand-out talk at the Leaders Sport Business Summit in New York this March. Interviewed backstage at the summit, Kenney detailed the impact that winning the World Series in 2016 had had on the direction and perception of the club going; how recent success had transformed its partnership strategy; touched on plans for international growth; and explained how the Cubs are striving to marry the traditions of the club with the modern fan experience.