Broadcast, Digital & Media, Future Trends, Sport Business | Feb 22, 2019
Inside Amazon's sports rights strategy.

After years of speculation about an assault on the UK sports broadcast market, US retail giant Amazon showed its hand in late 2017 when it signed a deal to cover ATP tennis tournaments.

A deal to show the US Open Grand Slam and then – the big one – a package of Premier League football games followed in short order.

That package will see Amazon show two rounds of fixtures, beginning next season, one in early December, and the other on Boxing Day. Every game will be live on Amazon Prime during the most important time of the year for the company’s global online retail business.

Speaking backstage at the Leaders Sport Business Summit, London, in October 2018, Alex Green, the man heading up Prime Video’s strategy in Europe, reflects on the journey so far.

Alex Green speaking alongside Hannah Brown, SVP Corporate Development, Relevent Sports, at The Sport Business Summit, London 2018.

Green joined BT TV, the subscription Internet video service of BT Group, in 2012 having previously been with Virgin Media for four years. He then joined Amazon in 2015 and now heads up Amazon Prime Video’s sport push in Europe.


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