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Brand Engagement, Future Trends, Sport Business | Nov 10, 2016
How much are European soccer clubs really worth?

KPMG’s Global Head of Sport introduces his firm’s new soccer clubs valuation report. The research document gives credible enterprise values to the European elite in soccer for the first time.


Sartori explains that, while Manchester United, Real Madrid and Barcelona dominate proceedings with respective enterprise values all hovering around the 3 billion euro mark, the overall size of the European soccer industry is actually relatively small.

He also explains the reason behind the gulf opening up between the English clubs and their Italian counterparts.

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