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Digital, Digital & Media, Growth, Sport Business, Sports Marketing | Jun 29, 2018
The New York Times COO Meredith Kopit Levien on the company's successful strategy for monetising digital content.

Meredith Kopit Levien, Chief Operating Officer at The New York Times, took to the stage at the inaugural Leaders Week in New York this year to explain the company’s mission to make journalism so good it’s worth paying for, despite free or less expensive alternatives.

Talking to Omnigon Chief Commercial Officer David Nugent, Levien gave The Sport Business Summit audience a comprehensive explanation of this vision, detailed how the demographic of the newspaper has shifted in the past five years and explained how The Times tries to differentiate when it comes to content strategy.

 

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