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The announcement came shortly after the company decided to widen the Visa Everywhere Initiative to include a Women’s Global Edition, which will provide the opportunity for female executives from around the world to put forward their solutions to issues in fintech and social impact challenges. The programme will then culminate in a final event held during the opening stages of the FIFA Women’s World Cup in France in June.
Innovative activation was a key focus for Visa at the 2018 FIFA World Cup; something which Chris Curtin, the organisation’s Chief Brand and Innovation Marketing officer, explained to The Sport Business Summit during Leaders Week New York 2018.
In this summit session, Curtin explains: