Brands & Sponsorship, Sport Business | Jun 30, 2016
Connecting with Fans Through an Emotional Platform

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Begoña is one of Real Madrid’s top commercial executives. She has been an integral part of the world’s richest soccer club since 2001, controlling the business, marketing and commercial activities at the club, as well as overseeing the digital and international development of Real Madrid. She spent six years as the Director of Marketing for Sega and has also held the position as Commercial Executive at Nielsen Research. Back in September 2015, Matadeporte Magazine named Begoña as the most influential woman in the Spanish sports industry, an accolade recognizing her outstanding loyalty and business acumen.

In this interview with Leaders, Begoña discusses:

  • Real Madrid’s focus for fan engagement
  • Finding the right sponsor for Real Madrid
  • Their partnership with Microsoft and how it is improving engagement

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