Brand Engagement, Sponsorship, Sport Business | Jun 30, 2016
Planning for Success

If you are interested in attending our events, please click below for more information:

Brad Sims oversees all of the Cavaliers’ commercial activities, including ticket sales, marketing, CRM, digital sales, hospitality sales and partnerships. He’s been shortlisted for the Leaders Under 40 Awards and led double digit growth of the Cavaliers business in the 2 years since he joined in 2012. At the beginning of the 2014 season, the Cav’s resigned LeBron James and signed Kevin Love, transforming the team into NBA Championship contenders after which their commercial activity has skyrocketed.

In this one-to-one interview with Leaders, Brad discusses:

  • The Cavaliers’ commercial strategy
  • Challenges faced with globalisation
  • How significant is LeBron James to the Cavs?
  • Does performance on the court affect the business side of the franchise?


Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sport industry forwad.

Sign up

Join us at Leaders New York

18 – 21 May 2020 will see 1000 of the brightest minds in the industry descend on New York. Register your interest to explore the innovation, disruption and consumer preferences impacting the future of sport.

Register your interest