Brand Engagement, Partnerships, Sports Marketing | Aug 21, 2015
Targeting the game changer

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Chritian Voigt, former General Manager Global Sports Marketing at PUMA (2010-2015) was responsible for the sponsorship and business development (sports licensing) strategy, to lead key rights negotiations, to secure and manage athlete endorsements and sign professional sports teams as well as other marketing platforms to create consumer demand for the PUMA brand globally. Using the advantages of Big Data he headed the ROO/ROI measurement of the global investments in sports assets.

We caught up at The LEADERS Sport Business Summit 2015 in New York with Christian Voigt, former General Manager, Global Sports Marketing at PUMA to discuss:

  • PUMAS’s brand values
  • Who they see as their key audience
  • Their process of finding the right brands/clubs to work with
  • PUMA’s partnership management
  • Christian’s personal leadership style 


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