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Brand Engagement, Brands & Sponsorship, Sport Business | Apr 14, 2016
Engaging a Millennial Audience

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Claire has served as the Deputy Team Principal at Williams F1 since 2013. In this role, Claire works alongside Founder and Team Principal Sir Frank Williams, playing a pivotal role in the day to day running and long term development of the Williams race team. She is also responsible for securing over £100m in sponsorships each year and has negotiated some of the teams’ biggest partnerships, including the likes of Martini and Rexona. Claire first joined Williams in 2002 and held several different positions including Director of Marketing and Communications and Head of Communications and Investor Relations.

In this session snippet from The Leaders Sport Business in New York in March 2016, Claire discusses the need for Formula 1 to look at finding ways to provide more for millennial fans around the race day weekend.

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