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Kim McConnie, PepsiCo

How Sport Can Amplify the Brand Message

Kim McConnie, Senior Director, Sports Marketing at PepsiCo reveals in this one-to-one interview with Leaders:

  • PepsiCo’s brand strategy
  • Utilising digital
  • Their marketing strategy for the Super Bowl and its ROI
  • The future of PepsiCo

Leaders Week New York

20 - 23 May 2019

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