Brand Engagement, Sports Marketing | Nov 24, 2014
Bringing the brand to life through sport

LEADERS 2015 brand speakers include Levi’s Global President of Brand, New Balance’s CEO and AEG’s Chief Revenue Officer:

Omar Johnson, Chief Marketing Officer, Beats by Dre, joined the company in 2010 where he has applied his widespread marketing know-how across brand development, advertising, retail experience as well as entertainment, digital and sports marketing; he has been the driving force behind creating a deep consumer connection with the brand. In this video, Johnson describes why sport is so special, how they tell their story, putting the athletes first and their 2014 FIFA World Cup Brazil™ marketing strategy.

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