Brand Engagement, Sports Marketing | Nov 22, 2014
Connecting with consumers at special moments

Paul Dwan, Head of Assets & Experiential (GB&I), Coca-Cola discusses how Coca-Cola connect with their consumers through special moments such as the 2014 FIFA World Cup Brazil™ & London 2012 Olympic Games, taking global properties and making them localised, and being original whilst embracing new trends.

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