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Brand Engagement, Brands & Sponsorship | Jun 23, 2016
The Marriage of Art and Commerce

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David Droga is Founder and Creative Chairman at Droga5, a creative and strategic agency headquartered in New York. Last year, Adweek named him one of the top 100 most influential leaders in marketing, media and technology. Among his numerous personal accolades, David is the most awarded creative at the Cannes International Advertising Festival and is also the youngest person ever inducted into the New York Art Directors Club Hall of Fame. Previously, David was the first-ever Worldwide Chief Creative Officer of the Publicis Network, Executive Creative Director of Saatchi & Saatchi London, Regional Creative Director of Saatchi & Saatchi Asia and Partner and Executive Creative Director of OMON Sydney.


In this on-to-one interview with Leaders, David discusses:

  • Changes to the advertising industry
  • Maintaining creativity
  • Importance of environment
  • Balancing originality with something that works
  • Why sport is such an attractive industry
  • Working with emotion

 

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