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Brandon Gayle, Head of Global Sports Partnerships at Instagram, is spearheading the social media networks bet on sport.
Gayle, who led athlete partnerships at Facebook before joining Instagram, details the innovations the company has driven in sport over the last 12 months, from an investment in video, to an integrated approach to rights holder engagement. He also casts his gaze forward to what the future holds for Instagram, and explains the network’s grand ambition