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As Executive Vice President of Global Marketing Partnerships for the National Basketball Association, Emilio Collins oversees the global marketing partnerships business for the NBA, WNBA, NBA Development League and USA Basketball, including partner management, business development, media, and marketing solutions. Through operations in New York and the league’s regional offices, Emilio’s department works closely with corporate partners in developing integrated, season long marketing programmes to drive their businesses and showcase the NBA. Previously, Emilio served as Director of Event Development at SFX Sports Group where he built and managed the organisation’s consulting, hospitality, golf and tennis events business.
In this video, Emilio discusses the NBA’s partnership with Tissot and the importance of creating an authentic partnership.