Partnerships | Aug 3, 2016

How P&G are Looking to Strike Gold with their Olympic Partnership

Janet Fletcher, P&G

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Janet is the Associate Brand Director for Procter & Gamble, where she has represented the company for 25 years. Janet made the move into marketing at P&G back in 2000 after working alongside a variety of P&G brands including Pantene, Olay, Secret, and other multi-brand/category initiatives. As part of her current role, Janet leads all sports marketing in North America, which includes overseeing the company’s Global Olympic programs. Back in 2010, Janet led the extremely successful P&G Team USA Olympics program during the Winter Olympics to create the P&G “Thank You Mom” Proud Sponsor of Mom campaign for the Olympics, Paralympics, and Special Olympics programs.

In this video, Janet discusses P&G’s strategy for the 2016 Olympics and dives into the origins of the “Thank You Mom” campaign and its relevance to the company.

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