Sponsorship | Feb 26, 2015

Johan Adamsson, PUMA

Key ingredients of a successful sponsorship

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Johan Adamsson is currently the Head of Sports Marketing Teamsport at PUMA for their international division and for the past 4 years has been Vice President and Executive Committee Member of the Federation of the European Sporting Goods Industry. In this video, Johan discusses the key components of a successful sponsorship, how sports sponsorship fits into PUMA’s marketing mix, the global vs. local approach and explains the key values of the PUMA brand.

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