Partnerships, Sponsorship | Jun 16, 2014

Marc Audrit, Western Union

Building a brand through sponsorship

Marc Audrit is originally from Belgium and joined Western Union in 2002. He oversees brand strategy and creative implementation across Europe/Middle East/Africa and Asia/Pacific. In this video, Marc discusses Western Union’s sponsorship strategy, how he evaluates a sponsorship opportunity, and how brands are acting more like media in recent years.

Sign up to our newsletters

To ensure you’re keeping up to date with the latest intelligence, sign up (for free) to receive newsletters.


Become a member

Join our exclusive community of 600 leading global performance organisations and access insights, ideas and individuals that will challenge your thinking and maximise performance.

Become a member