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Partnerships, Sponsorship | Jun 16, 2014

Marc Audrit, Western Union

Building a brand through sponsorship

Marc Audrit is originally from Belgium and joined Western Union in 2002. He oversees brand strategy and creative implementation across Europe/Middle East/Africa and Asia/Pacific. In this video, Marc discusses Western Union’s sponsorship strategy, how he evaluates a sponsorship opportunity, and how brands are acting more like media in recent years.

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