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Sponsorship, Sports Marketing | Feb 12, 2014
The power of live sporting events

Roel is the top marketer at Nissan and his recent projects include the establishment of the integrated “Nissan United” agency network, the global “What_If” advertising campaign and leading Nissan’s recently announced four year global sponsorship of the UEFA’s Champion’s League. In this video, Roel discusses the importance of live sporting events as a unique way for brands to engage with their key audience and build a stronger connection with their customers.

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