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Using the sport industry to carve out Hublot’s market position in the watchmaking world, Jean Claude has helped the brand secure sponsorship deals with, amongst others, Manchester United, FC Bayern Munich, Juventus, Paris Saint-Germain, Ajax Amsterdam, the Los Angeles Lakers, Miami Heat and the Financial Times.
In this session snippet from the Leaders Sport Business Summit, Jean-Claude discusses Hublot’s strategy to become a lifestyle rather than a watch-maker, and why they use sport to reach their customers.