China, Governance & Commercial Growth | Jul 28, 2017
Professor Simon Chadwick on the dynamics in play in China’s sports investment landscape

The third in a series of four Chinese sports business videos sees Professor Simon Chadwick, Professor of Sports Enterprise and Co-Director of the Centre for Sports Business at Salford University, explore the factors heating up and cooling down China’s approach to global sports investments.

In this short video, Professor Chadwick explores China’s state-led sporting strategy and the five-year planning cycles that drive it; the speculative activity that led to the market overheating; the direct government intervention and measures taken to cool down the market; and the strategic and hard-nosed approach that looks set to stay in place in the immediate future.

Leaders in Beijing – the Inside Line
Spotting Opportunities in the Chinese Market
Gaining Traction with Your Brand in China

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