China, Partnerships, Sport Business | Aug 24, 2017
Professor Simon Chadwick on the importance of building relationships of accumulated trust in China.

The final in a series of four Chinese sport business videos sees Professor Simon Chadwick, Professor of Sports Enterprise and Co-Director of the Centre for Sports Business at Salford University, explain the significance of building relationships of accumulated trust in China.

In this short video, Professor Chadwick explains what guanxi is and its importance; the significance of trust in building relationships in China; how to circumnavigate established procedures in China to get business done; why bilateralism is crucial in building successful guanxi and in executing good business in China.

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