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Dan Reed is Facebook’s Head of Global Sports Partnerships, where he leads the company’s efforts to connect hundreds of millions of sports fans on Facebook and Instagram with their sports passions. In this role, Reed manages strategic partnerships with sports leagues, teams, athletes, broadcasters and publishers around the world to help these partners connect with fans, and build innovative social experiences that drive their business.
In this video, Dan discusses examples of how organisations should be utilising Facebook to improve their engagement with fans and improve revenue streams.