Digital, Sports Marketing | Jul 23, 2015
Reaping the benefits of global engagement

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Liverpool FC is widely considered one of the most historic and internationally popular soccer brands in the world. Since first joining his home city club as the Commercial Director in 2007 Ian’s been responsible for a number of successes, including securing what is thought to be one of the most lucrative shirt sponsorship deals in soccer – the club’s deal with Standard Chartered Bank.

Ian was promoted to Managing Director at Liverpool in 2011 and CEO earlier this year. Ian spent the earlier part of his career in a number of roles including Chief Operating Officer at Total Sports Asia and Chief Executive and Chairman at Huddersfield Town FC, before making the move back to his home town.

In this session taken from The Leaders Sport Business Summit in New York, Ian Ayre discusses:

  • Globalisation of the Liverpool brand and its financial gains
  • Localisation of content to reach new audiences
  • Engaging fans and examples of their past tours

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