Digital, Sport Business | Apr 13, 2018
Fan data insight and how to harvest, interpret, and commercialise it.

Personal data is a sensitive and newsworthy topic at present. Who holds our data, which bits of information do they have, and what will they use it for?

These are all important questions and ones to which we are all entitled to answers. Fundamentally, though, an understanding of our behaviours – our likes, dislikes and how they all come together to form a picture of what we’re likely to want or need in the future – is enormously helpful for rights holders or service providers who want to offer us products or experiences that make our lives easier, surprise, delight or entertain us.

Over the course of the report, you’ll read about various approaches being taken by sports entities the world over to the collection, interpretation, and ultimate use of fan data; whether it’s measurement systems that allow for tailored content strands to ensure different audience demographics are engaged how they prefer to be engaged; or ever-sophisticated fan experience platforms that drive engagement and capture data; analytics dashboards that collate data from numerous touchpoints and drive business intelligence across the organization; an understanding of sponsor data expectations and how to exceed them; or the thorny issue of ticketing.

The report contains exclusive insight from ticketing systems integration technologist Keyper, the Sacramento Kings, the Chicago Bulls, Manchester United, Tottenham Hotspur, Paris St-Germain, DHL, Mastercard and more.

Download the latest Leaders Report for free today for a comprehensive assessment on fan data and how it’s being generated, collected, interpreted and used across sport.

This report has been produced by Leaders with the support of Keyper. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Keyper – and Keyper alone – then please do tick the box where prompted.


Leaders Special Report: The Next Generation Stadium

Leaders Special Report: Fan Engagement

Leaders Special Report: The Rise of OTT

Leaders Special Report: Broadcast Technology


Subscribe to our newsletters

Choose from a selection of tailored emails to stay in the loop with the people, ideas, technologies and projects driving the sports industry forward.

Sign up

Check out the Knowledge Hub

Keep up to date with all the latest content we publish on our Sport Business Knowledge Hub.

Explore the Knowledge Hub