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Matt DiPietro is currently SVP Marketing (formely VP of Marketing and Communications) at Twitch, the world’s leading video platform and community for gamers. Twitch launched in June 2011, won back-to-back Webby Awards in 2012 and 2013, and is growing fast. Business Insider called Twitch “one of Silicon Valley’s Hottest startups.” Statistically the fastest growing sport in the US is video gaming and the biggest eSports tournaments have prize money for the winners of up to $5m. They also draw millions of viewers online and some of the world’s biggest brands as sponsors, and are now included in the X-Games.
Prior to Twitch, Matt launched and managed marketing for Socialcam, a stand-out social mobile video application that was acquired for $60 Million in July 2012.
From 2007 to 2010, Matt was Director of Marketing and Communications at Federated Media. During that time, FM became one of the leading voices in new media, and is now a top media property per comScore.
In this one-to-one interview, Matthew discusses: