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Tod has served as CEO of Tampa Bay Sports and Entertainment since July 2010. Now in his 30th season in professional sports, he has led the transformation of the NHL’s $145million Tampa Bay Lightning off the ice, more than doubling of the team’s season ticket base and increasing overall attendance from 2009-10 through 2011-12 by 20%. Prior to taking up this role, Tod spent 7 years as CEO of the NFL’s Seattle Seahawks and Vulcan Sports & Entertainment, also overseeing all aspects of the Portland Trail Blazers and Seattle Sounders FC. In this video; Tod discusses where he thinks US soccer will be 10 years from now, whether it can challenge the NBA/NFL, the affects of broadcasting deals on the MLS and marketing success stories of the league.