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In his 15th season with the Vikings in 2015, Steve LaCroix serves as the team’s Executive Vice President & Chief Marketing Officer, overseeing all aspects of Vikings generated revenues. He also leads the team’s radio and television programming, websites, digital and social media initiatives, merchandise and e-commerce operations, community and special events, marketing partnerships, advertising, branding, promotions, graphic design, fan relations and game day activities. Steve’s sales and marketing team will be responsible for the transition of fans, corporate partners and the Vikings game-day experience to TCF Bank Stadium located on the University of Minnesota campus for the 2014 and 2015 seasons.
In this one-to-one interview, Steve discusses:
- The strategy for the Minnesota Vikings and their new stadium
- Improving the live experience
- What will bring people to the stadium?
- The impact of fantasy football
- What he is most excited about for the year ahead
Leaders Week New York
20 - 23 May 2019