China, Governance & Commercial Growth | Nov 16, 2016 | 1 min read

How Can Sport Capitalise on the Buzz Around China?

Seven senior executives from across the sporting spectrum; one question
Sam Richardson

Seven senior executives from across the sporting spectrum; one question: how to make a mark in a market like China.

Making sense of the Chinese sports industry is not nearly as simple as making sense of the more established, but smaller markets across the world. Nevertheless, the growth is real. China is rising; has already risen and despite the focus on football, is having a huge impact across global sport.

In this short video, senior executives from NBA, Arsenal, Fnatic, Bleacher Report, Philadelphia 76ers, Dallas Cowboys, and PGA European Tour give us their thoughts on this emerging market.


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