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Governance | Feb 18, 2015

Christian Seifert, Bundesliga

Generating new income streams for German Football

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Christian has been CEO at the German Bundesliga since 2005 where he oversees the strategic orientation and overall leadership of the DFL and has led the league to record revenues in every area of the business. He currently also serves as Vice President of the German Football Association and as a member of the board of the League Association. In this interview, Christian discusses the collaboration between the Bundesliga and German FA, regional commercial power and international growth opportunities through the likes of media rights and sponsorship revenue. 

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