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Governance, Partnerships, Sports Marketing | Feb 19, 2016
European engagement across the globe

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Guy-Laurent Epstein is the UEFA Events SA Marketing Director. He joined UEFA in October 2002 and became Head of Marketing Activities in December 2004. In 2005, he then created the Media Rights unit which is responsible of the overall sales of the UEFA competitions TV rights, which he managed till March 2010, when UEFA decided to set up a new company – UEFA Events SA – to handle all UEFA’s commercial and event operations, in order to deliver a better and streamlined service.

Consequently, Guy-Laurent was appointed Director of Marketing of UEFA Events SA and as such, he is responsible for the ongoing development of the marketing and commercial activities across all competitions of UEFA.

Guy-Laurent discusses globalisation of UEFA competitions and how they’re looking to engage fans.

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