Governance, Partnerships, Sports Marketing | Feb 19, 2016
European engagement across the globe

If you are interested in attending our events, please click below for more information:

Guy-Laurent Epstein is the UEFA Events SA Marketing Director. He joined UEFA in October 2002 and became Head of Marketing Activities in December 2004. In 2005, he then created the Media Rights unit which is responsible of the overall sales of the UEFA competitions TV rights, which he managed till March 2010, when UEFA decided to set up a new company – UEFA Events SA – to handle all UEFA’s commercial and event operations, in order to deliver a better and streamlined service.

Consequently, Guy-Laurent was appointed Director of Marketing of UEFA Events SA and as such, he is responsible for the ongoing development of the marketing and commercial activities across all competitions of UEFA.

Guy-Laurent discusses globalisation of UEFA competitions and how they’re looking to engage fans.

Sign up to our newsletters

To ensure you’re keeping up to date with the latest intelligence, sign up (for free) to receive newsletters. Get exclusive insight from top organisations worldwide on leadership & culture, human performance, coaching & development and data & innovation.


Become a member

Join our exclusive community of 600 leading global performance organisations to target all aspects of high performance and challenge thinking with access to premium events, unlimited thought-leading content & networking opportunities. 

Become a member