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His media background gives him a perspective on the changing nature of the way people are consuming European Tour golf.
An advocate of change, of modernisation, Pelley intends to shake up the tour with a host of new innovations.
Those innovations were very much on the table in our discussion at Wentworth in the late English summer sunshine.
Listen to the podcast to find out:
– Keith Pelley’s plans for multiple new formats across the European Tour
– His thoughts on Olympic golf, the absent ‘Zika boys’, and the future of the movement
– His recommendations for where and how to watch hockey in the UK, and the hottest sports industry hang-outs in Virginia Water
– Brexit means Brexit, but what does it mean for the European Tour? And is Donald Trump still a friend of golf?