Growth, Sports Marketing | Aug 27, 2014
Marketing the global game

Chip Bowers was named Chief Marketing Officer (CMO) of the Golden State Warriors on June 21, 2012. In this role, Bowers will oversee all marketing and corporate partnership sales & services efforts for the organization, while reporting to President & Chief Operating Officer Rick Welts. Additionally, his responsibilities will include management of the team’s game operations and various digital media projects. In this video, Chip discusses how the Golden State Warriors are planning to expand their brand globally, and improve the fan experience by understanding fan behaviour and utilising new technological opportunities.

Sign up to our newsletters

To ensure you’re keeping up to date with the latest intelligence, sign up (for free) to receive newsletters. Get exclusive insight from top organisations worldwide on leadership & culture, human performance, coaching & development and data & innovation.


Become a member

Join our exclusive community of leading global performance organisations to target all aspects of high performance and challenge thinking with access to game-changing knowledge, connections and perspectives that can’t be found anywhere else.

Become a member