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Chip Bowers was named Chief Marketing Officer (CMO) of the Golden State Warriors on June 21, 2012. In this role, Bowers will oversee all marketing and corporate partnership sales & services efforts for the organization, while reporting to President & Chief Operating Officer Rick Welts. Additionally, his responsibilities will include management of the team’s game operations and various digital media projects. In this video, Chip discusses how the Golden State Warriors are planning to expand their brand globally, and improve the fan experience by understanding fan behaviour and utilising new technological opportunities.