Digital & Media, Governance & Commercial Growth, Leaders Podcast | Nov 4, 2016
SBJ Executive Editor Abe Madkour and KPMG Global Head of Sport Andrea Sartori chew the fat.

Are the lower broadcast ratings being registered by the NFL anything to worry about?

Not according to SportsBusiness Journal Executive Editor Abe Madkour, who makes his Leaders Podcast bow direct from Charlotte, USA.

Madkour joins Leaders Editorial Director James Emmett to talk uninspiring match-ups, football fatigue, and cord-cutting, before flagging the encouraging MLB World Series ratings as an indicator that the sky is not falling in on the traditional sports broadcast model.

The pair also look forward to an exciting future for Formula One under the sports industry’s finest moustache in new Chairman Chase Carey, celebrate the sweetspot that the NBA finds itself in, and re-confirm their Olympic wager in the race to host the 2024 Games.

In the second half of the podcast, KPMG’s Global Head of Sport introduces his firm’s new soccer clubs valuation report. The research document gives credible enterprise values to the European elite in soccer for the first time.

Sartori explains that, while Manchester United, Real Madrid and Barcelona dominate proceedings with respective enterprise values all hovering around the 3 billion euro mark, the overall size of the European soccer industry is actually relatively small.

He also explains the reason behind the gulf opening up between the English clubs and their Italian counterparts.

Listen to or download the podcast below, or via iTunes or your preferred podcast provider.


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