Growth, Sport Business | Sep 12, 2019
The NZR COO on the change process that yielded 93 recommendations.

In November 2016 New Zealand Rugby (NZR) committed to an independent Respect and Responsibility Review (RRR) to understand how NZR could develop and support people within its rugby system.

It was a fundamental change for the organisation, and a sometimes painful process, triggered, as it was, by a succession of high profile off-of-the field behavioural issues among the players. Nicki Nicol, previously Chief Financial Offer at New Zealand Rugby and now the body’s Chief Operating Officer, has been leading on the programme since its inception nearly three years ago.

New Zealand is famed for its culture, often manifested in and expressed through its famous All Blacks rugby team.

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In this short interview, recorded behind the scenes during Leaders Week New York, Nicol explains how she approached the programme and looking back, what she’s learned from it. On the agenda:

  • Whether the objectives and 93 recommendations that were outlined as a part of the programme have been met;
  • The stakeholders involved with this project;
  • The challenges of implementing the recommendations.


View Nicol’s full session below, to understand how NZR build the ultimate culture from top to bottom and how this has translated to global dominance across all of its teams.


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