WHICH COMPANY IS CREATING THE BEST CONTENT TO ENGAGE THEIR AUDIENCE?
The Content Creation Award is designed to highlight and acclaim exciting pieces of content – bitesize or long-form – that made people laugh, cry or think. We are looking for work that creatively engaged and entertained the audience throughout.
WHICH COMPANY IS TAKING A DIFFERENT APPROACH TO SHAPING THE FUTURE OF SPORT?
The Innovation Award is designed to award those who are introducing a completely new, disruptive sports industry product, model, format or service. This new introduction shows an innovative approach, having a positive impact on the industry and making a noticeable change – innovation in its truest sense.
WHICH COMPANY IS PROVIDING UNFORGETTABLE EXPERIENCES FOR IT’S FANS?
The new Fan Experience Award is designed to acclaim those that have changed the game for sports fans. On-screen will showcase digitally virtual experiences and live in-person experiences will seek out those who have set the bar for rights holders and event organisers around the world.
The Sponsorship Award searches for tailored brand-rights holder partnerships that showcase a unique partnership between parties to create unique engagement. They will demonstrate the inspiration behind a creative project and ability to react collaboratively.
WHICH ORGANISATION IS TAKING THE ESPORTS AND GAMING INDUSTRY BY STORM?
The Digital Entertainment Award is designed to recognise those making waves in the ever-growing Esports and Gaming industries. We searched for organisations that are helping propel these markets forward using Sponsorship, Production/Consumer Broadcasting, Content Creation or Brand Activation.
WHICH COMPANY IS USING SPORT TO BREAK DOWN BARRIERS AND BRING A COMMUNITY TOGETHER?
The Community Award seeks out and celebrates an organisation that is using sport to bring a community together. This searches for a project that tackles a social problem in a practical way, reduces barriers between people or groups, and creates a lasting platform for positive engagement.
WHICH COMPANY IS COMBATING PREJUDICE TO FOSTER INCLUSION WITHIN SPORT?
The Inclusion Award is designed to celebrate and award those who have challenged the norm within sport. We searched for projects/initiatives that fostered inclusion, equality and diversity, and appealed to communities irrespective of age, sexuality, gender, disability, religion or belief.
Prejudice can reduce opportunities in sport, limiting diversity, therefore we set out to find those tackling this issue and promoting increased engagement and participation.
WHICH COMPANY IS USING SPORT AS A VEHICLE TO FACILITATE ENVIRONMENTAL AND ECOLOGICAL CHANGE?
The Sustainability Award looks to celebrate organisations that use sport as a catalyst to promote and combat environmental and ecological issues within society.
Whether that’s a strategy to become carbon neutral, or an initiative to conquer the effects of global warming, we searched for those who have committed to making a long-term impact and used sport as a vehicle to communicate and facilitate change.
Following a 12 months like no other, we were on a mission to identify and recognise exceptional individuals who have moved the sports industry forward. View with 30 leaders aged under 40 have been inducted into the prestigious Class of 2021.