CONTENT CREATION

WHICH COMPANY IS CREATING THE BEST CONTENT TO ENGAGE THEIR AUDIENCE?

The Content Creation Award is designed to highlight and acclaim exciting pieces of content – bitesize or long-form – that made people laugh, cry or think. We are looking for work that creatively engaged and entertained the audience throughout.

SHORTLIST

Krept & Konan – We Are England

By Ten Toes, COPA90 and Acme Studios

The Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film

By The Barclays FA Women’s Super League, Dark Horses, Threepipe Reply and Great Guns

ARQAM FC: TOTALENERGIES AFCON 2021

By Arqam FC and CAF

Welcome to NBA Lane

By National Basketball Association, Translation, LLC and Superprime

Volkswagen – FC Bayern World Squad

By Jung Von Matt SPORTS and Volkswagen AG and FC Bayern München AG and We Make Them Wonder

INNOVATION

WHICH COMPANY IS TAKING A DIFFERENT APPROACH TO SHAPING THE FUTURE OF SPORT?

The Innovation Award is designed to award those who are introducing a completely new, disruptive sports industry product, model, format or service. This new introduction shows an innovative approach, having a positive impact on the industry and making a noticeable change – innovation in its truest sense.

SHORTLIST

English Institute of Sport & Mint Diagnostics – Hormonix

By English Institute of Sport (EIS) and Mint Diagnostics

Venue Twin

By OnePlan

The Golf Event Centre

By IMG ARENA

SailGP Impact League

By SailGP

Zone7

By Zone7

FAN EXPERIENCE

WHICH COMPANY IS PROVIDING UNFORGETTABLE EXPERIENCES FOR IT’S FANS?

The new Fan Experience Award is designed to acclaim those that have changed the game for sports fans. On-screen will showcase digitally virtual experiences and live in-person experiences will seek out those who have set the bar for rights holders and event organisers around the world.

SHORTLIST

Virtual Hill: Serving Up An Immersive Digital Experience At The Championships, Wimbledon 2021

By AELTC and Wasserman

Oracle Red Bull Racing: RB18 Car Launch

By Oracle Red Bull Racing and PUSH Live

Sky Sports – The Hundred

By Sky Sports, England and Wales Cricket Board (ECB), Dimension Studios and Arcade

The Ultimate Olympic Games Experience on Warner Bros. Discovery

By Warner Bros. Discovery

FAN CONTROLLED FOOTBALL (FCF)

By Crazy Legs Production and Finn Partners

SPONSORSHIP

WHICH PARTNERSHIP IS DELIVERING THE BEST RESULTS?

The Sponsorship Award searches for tailored brand-rights holder partnerships that showcase a unique partnership between parties to create unique engagement. They will demonstrate the inspiration behind a creative project and ability to react collaboratively.

SHORTLIST

TikTok Women’s Six Nations

By Six Nations Rugby Ltd, TikTok and Our Six Unions and Federations: RFU, SRU, IRFU, FFR, WRU, FIR

Dreams x Team GB & ParalympicsGB: The Power of Sleep

By Dreams x Team GB and ParalympicsGB and M&C Saatchi Sport & Entertainment

Burnley FC x TikTok

By Burnley Football Club and TikTok

EFL and eBay – Small Businesses United

By EFL and eBay

Super Bowl Halftime Show

By PepsiCo and NFL

DIGITAL ENTERTAINMENT

WHICH ORGANISATION IS TAKING THE ESPORTS AND GAMING INDUSTRY BY STORM?

The Digital Entertainment Award is designed to recognise those making waves in the ever-growing Esports and Gaming industries. We searched for organisations that are helping propel these markets forward using Sponsorship, Production/Consumer Broadcasting, Content Creation or Brand Activation.

SHORTLIST

EA SPORTS and Sheffield F.C. – The F.O.A.T.

By Jung von Matt SPORTS EA SPORTS and Sheffield F.C.

Meltwater Champions Chess Tour 2021

By Play Magnus Group

LaLiga All-Star Gaming Challenge presented by Verizon

By LaLiga and Verizon

IEM Katowice 2022 Event – United we play, United we stand

By Intel

Vindex

By Vindex, Esports Engine and Belong Gaming Arenas

// TUESDAY 27 SEPTEMBER

JOIN US FOR AN EVENING OF CELEBRATION

Take a look at our various ticketing options to attend the Leaders Sports Awards. A black tie gala like no other, secure your seat at the Natural History Museum this September.

SECURE YOUR SEAT