2022 Winners - Sport Business

CONTENT CREATION

WHICH COMPANY IS CREATING THE BEST CONTENT TO ENGAGE THEIR AUDIENCE?

The Content Creation Award is designed to highlight and acclaim exciting pieces of content – bitesize or long-form – that made people laugh, cry or think. We are looking for work that creatively engaged and entertained the audience throughout.

WINNER AND SHORTLIST

WINNER

Welcome to NBA Lane

By National Basketball Association, Translation, LLC and Superprime

Krept & Konan – We Are England

By Ten Toes, COPA90 and Acme Studios

The Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film

By The Barclays FA Women’s Super League, Dark Horses, Threepipe Reply and Great Guns

ARQAM FC: TOTALENERGIES AFCON 2021

By Arqam FC and CAF

Volkswagen – FC Bayern World Squad

By Jung Von Matt SPORTS and Volkswagen AG and FC Bayern München AG and We Make Them Wonder

INNOVATION

WHICH COMPANY IS TAKING A DIFFERENT APPROACH TO SHAPING THE FUTURE OF SPORT?

The Innovation Award is designed to award those who are introducing a completely new, disruptive sports industry product, model, format or service. This new introduction shows an innovative approach, having a positive impact on the industry and making a noticeable change – innovation in its truest sense.

WNNER AND SHORTLIST

WINNER

Venue Twin

By OnePlan

Zone7

By Zone7

English Institute of Sport & Mint Diagnostics – Hormonix

By English Institute of Sport (EIS) and Mint Diagnostics

The Golf Event Centre

By IMG ARENA

SailGP Impact League

By SailGP

FAN EXPERIENCE

WHICH COMPANY IS PROVIDING UNFORGETTABLE EXPERIENCES FOR ITS FANS?

The new Fan Experience Award is designed to acclaim those that have changed the game for sports fans. On-screen will showcase digitally virtual experiences and live in-person experiences will seek out those who have set the bar for rights holders and event organisers around the world.

WINNER AND SHORTLIST

WINNER

Virtual Hill: Serving Up An Immersive Digital Experience At The Championships, Wimbledon 2021

By AELTC and Wasserman

Oracle Red Bull Racing: RB18 Car Launch

By Oracle Red Bull Racing and PUSH Live

Sky Sports – The Hundred

By Sky Sports, England and Wales Cricket Board (ECB), Dimension Studios and Arcade

The Ultimate Olympic Games Experience on Warner Bros. Discovery

By Warner Bros. Discovery

FAN CONTROLLED FOOTBALL (FCF)

By Crazy Legs Production and Finn Partners

SPONSORSHIP

WHICH PARTNERSHIP IS DELIVERING THE BEST RESULTS?

The Sponsorship Award searches for tailored brand-rights holder partnerships that showcase a unique partnership between parties to create unique engagement. They will demonstrate the inspiration behind a creative project and ability to react collaboratively.

WINNER AND SHORTLIST

WINNER

TikTok Women’s Six Nations

By Six Nations Rugby Ltd, TikTok and Our Six Unions and Federations: RFU, SRU, IRFU, FFR, WRU, FIR

Dreams x Team GB & ParalympicsGB: The Power of Sleep

By Dreams x Team GB and ParalympicsGB and M&C Saatchi Sport & Entertainment

Burnley FC x TikTok

By Burnley Football Club and TikTok

EFL and eBay – Small Businesses United

By EFL and eBay

Super Bowl Halftime Show

By PepsiCo and NFL

DIGITAL ENTERTAINMENT

WHICH COMPANY IS TAKING A DIFFERENT APPROACH TO SHAPING THE FUTURE OF SPORT?

The Digital Entertainment Award is designed to recognise those making waves in the ever-growing Esports and Gaming industries. We searched for organisations that are helping propel these markets forward using Sponsorship, Production/Consumer Broadcasting, Content Creation or Brand Activation.

WNNER AND SHORTLIST

WINNER

Meltwater Champions Chess Tour 2021

By Play Magnus Group

IEM Katowice 2022 Event – United we play, United we stand

By Intel

EA SPORTS and Sheffield F.C. – The F.O.A.T.

By Jung von Matt SPORTS EA SPORTS and Sheffield F.C.

LaLiga All-Star Gaming Challenge presented by Verizon’

By LaLiga and Verizon

Vindex

By Vindex, Esports Engine and Belong Gaming Arenas

COMMUNITY

WHICH COMPANY IS USING SPORT TO BREAK DOWN BARRIERS AND BRING A COMMUNITY TOGETHER?

The Community Award seeks out and celebrates an organisation that is using sport to bring a community together. This searches for a project that tackles a social problem in a practical way, reduces barriers between people or groups, and creates a lasting platform for positive engagement.

In partnership with:

WINNER AND SHORTLIST

WINNER

Arsenal x adidas: No More Red

By Arsenal FC, Adidas and Iris

Dribble Academy Foundation: Democratizing basketball in India

By Dribble Academy Foundation

The Sanctuary Runners

By The Sanctuary Runners

Muslim Sports Foundation

By Muslim Sports Foundation and Sport England

Travel to Tokyo

By EVERFI, Sport England, British Olympic Association, British Paralympic Association, British Olympic Foundation and Spirit of 2012 Trust

INCLUSION

WHICH COMPANY IS COMBATING PREJUDICE TO FOSTER INCLUSION WITHIN SPORT?

The Inclusion Award is designed to celebrate and award those who have challenged the norm within sport. We searched for projects/initiatives that fostered inclusion, equality and diversity, and appealed to communities irrespective of age, sexuality, gender, disability, religion or belief.rnrnPrejudice can reduce opportunities in sport, limiting diversity, therefore we set out to find those tackling this issue and promoting increased engagement and participation.

In partnership with:

WINNER AND SHORTLIST

WINNER

WeThe15 Campaign

By International Paralympic Committee, International Disability Alliance and Adam&EveDDB

adidas Breaking Barriers Project

By adidas, 17 Sport, Common Goal, Women Win and Soccer Without Borders

No Woman No Try

By Hera Media and Ben & Jack Studio

Creating the first ‘Home Crowd’ for the IOC Refugee Olympic Team

By Warner Bros. Discovery, IOC, UNHCR and R/GA

Citi #StareAtGreatness

By Citi, CSM Sport & Entertainment, International Paralympic Committee, Ketchum and Publicis One Team

SUSTAINABILITY

WHICH COMPANY IS USING SPORT AS A VEHICLE TO FACILITATE ENVIRONMENTAL AND ECOLOGICAL CHANGE?

The Sustainability Award looks to celebrate organisations that use sport as a catalyst to promote and combat environmental and ecological issues within society. Whether that’s a strategy to become carbon neutral, or an initiative to conquer the effects of global warming, we searched for those who have committed to making a long-term impact and used sport as a vehicle to communicate and facilitate change.

In partnership with:

WINNER AND SHORTLIST

WINNER

Climate Pledge Arena

By OVG, The Climate Pledge, ME Engineers, McLennan Design and Populous

The Arsenal Forest

By Arsenal Football Club and CarbonLink

The Planet League

By Planet League

SAREAK – REAL SOCIEDAD FOUNDATION

By Real Sociedad Foundation, Panthalassa, City Council and Gipuzkoa Football Federation

World Surf League / We Are One Ocean

By World Surf League