COLLABORATION

Which Organisations Are Redefining The Approach To Traditional Partnerships?

The Collaboration Award is designed to recognise the organisations that have partnered to redefine the approach to traditional partnerships and delivered enhanced impact as a result of innovative ways of working.

SHORTLIST

WINNER

Barclays x The FA

By Barclays and M&C Saatchi Sport & Entertainment

ATP Carbon Tracker

By ATP Tour and Infosysrn

EE x Home Nations: Support. It’s In Your Hands

By Havas Play, EE, The Football Association, The Scottish Football Association, The Football Association of Wales, The Irish Football Association and The Royal Association for Deaf people

Google Pixel x Arsenal FC x Liverpool FC: Collaborating to Bring Fans Closer to the Game

By Google Pixel, Fuse Sport & Entertainment, Arsenal Football Club and Liverpool Football Club

Independence Enabling Events – Community Integrated Care with UK Sport and ParalympicsGB

By Community Integrated Care, UK Sport and ParalympicsGB

Powered Differently

By Allianz Premiership Women’s Rugby, Getty Images, MATTA and The Space Between

World Surf League / WSL One Ocean

By World Surf League, WSL One Ocean, and global sustainability partners Shiseido and YETI

ENTERTAINMENT EXPERIENCE

Which Organisations Are Creating Stand Out Cross-Platform Entertainment Experiences?

The Entertainment Experience Award is designed to recognize the organization that has created memorable holistic entertainment experiences with sports at its core.

SHORTLIST

WINNER

Brooklyn Nets in Paris

By BSE Global, Kickstand World, Warner Music Group, YARD, Victory Creative Group and Agence Olivia Payernern

BLAST R6 Six Invitational 2024

By BLAST and Ubisoft

Record-breaking FIFA Women’s World Cup 2023 – Australia Welcomes The World

By Football Australia

P&G Battle of the Paddles

By Procter & Gamble, MKTG Sports + Entertainment, Taylor Strategy, Carat, Platinum Rye Entertainment

Rumble in the Jungle Rematch – Time Travelling Sports Entertainment

By Rematch – the Sporting Time Machine

The 2023 Ryder Cup

By Ryder Cup Europe

Xfinity Makes Gaming History

By Xfinity, GMR Marketing, Esports Awards, Spark Foundry and Bandai Manco Entertainment America Incrn

World Triathlon Championship Series Abu Dhabi 2023

By Worldsport Arabia, F31 and Abu Dhabi Sports Council

FAN SOLUTION

Which Organisations Are Developing Innovative Solutions For Fans To Engage With Sports?

The Fan Solution Award is designed to recognize an organization that has changed the game for sports fans by producing an innovative platform, technology or unique approach that enabled greater access and opportunities for fans to engage with the sports they love.

SHORTLIST

WINNER

Unsilence The Crowd

By Sela and Newcastle United

Arena Showdown

By Maple Leaf Sports & Entertainment, Amazon Web Services, Scotiabank and Sirius XM

DAZN x Visa FanZone – UEFA Women’s Champions League

By DAZN and Visa

El Partidazo de LALIGA

By LALIGA

Ultimate Guinness Rugby Experiences at Guinness Men’s and Women’s Six Nations 2024’

By Verve, Guinness, Six Nations Rugby, England Rugby, Scottish Rugby and Wales Rugby

In-App Stories by WSC Sports

By WSC Sports

GLOBAL AGENCY

Which Organisations Are Creating Outstanding Work Across The Global Sports And Entertainment Industry?

The Global Agency Award is designed to recognise the leading agency in global professional sports and entertainment.

SHORTLIST

WINNER

SPORTFIVE

GMR Marketing

Octagon

Ten Toes

MEDIA/BROADCAST

Which Organisations Are Optimising Viewing Experiences In Sport?

The Media/Broadcast Award is designed to recognize the leading media or broadcast organization in global professional sport.

SHORTLIST

WINNER

The Year of Redefining Sports Broadcast for India

By Star Sports, Dolby, Ink In Caps, India Signing Hands, Liminal, Hotstar and ICC

beIN Delivers: AFC Asian Cup Qatar 2023™

By beIN

Genius Sports uses AI and computer vision to transform NFL broadcasts

By Genius Sports and National Football League (NFL)

Goal Arena – The Bundesliga Konferenz

By Deutsche Fußball Liga, AWS, Riedel Communications and Singular Live

SailGP LiveLineFX

By SailGP

Sky Sports: Pioneering Sports Coverage and Innovation

By Sky Sports

STORYTELLER

Which Organisations Are Producing Compelling And Cut-Through Content?

The Storyteller Award is for the leading organization in content creation demonstrating ability to connect with audiences via the power of consistent creative storytelling.

SHORTLIST

WINNER

You Are Not Alone

By Norwich City FC

Football Australia: Elevating the Matildas’ to Australia’s favourite team

By Football Australia

NFL UK & Ireland – A season in Stories

By NFL UK + Ireland, Shooting Shark Productions, Whistle Sports, FreshBase Productions, We are 8 Seconds Productions, 160/90

Recover-E: the story with a beginning, middle, and end to e-waste.

By Envision Racing, Lazerian, Material Focus and Forster Communicationsrn

Thousands of Stories – the stories of Brentford FC, its fans, people, and communities.

By Brentford FC

TNT Sports Box Office – Tyson Fury vs Francis Ngannou: Battle of the Baddest

By Warner Bros Discovery

Unsilence The Crowd

By Sela and Newcastle United

TECH BREAKTHROUGH

Which Small Organisations Are Fostering An Innovative Approach To Fill A Gap In The Market?

The Tech Breakthrough Award is for the leading small organization (<5 years in existence or <50 employees) who has created a piece of tech or is enabling organizations to embrace technology with a disruptive approach.

SHORTLIST

WINNER

TennisViz Insights – Making the complex simple

By TennisViz

CoachMate – Redefining Sports Education Technology

By CoachMate

How Airspeeder is Redefining Motorsports and Mobility

By Airspeeder, Alauda Aeronautics, Intel Corporation, EMG and Telstra Purple

SmartFrame’s Image-Streaming Technology for Sports Brands

By SmartFrame Technologies, Manchester City F.C., New Zealand Rugby and Six Nations Rugby

Trajektory’s Innovative Solution Fills in the Gaps for Sponsorship Valuations

By Trajektory

Trickshot 3D Builder

By Trickshot Ltd

TRAILBLAZER

WHICH INDIVIDUALS ARE FORCING CHANGE, BREAKING BARRIERS AND EXERTING INFLUENCE IN GLOBAL PROFESSIONAL SPORT?

WINNER

Ebru Köksal

Chair
Women in Football

SHORTLIST

Alejandro Agag

Founder and Chairman, FIA Formula E
Founder and Chief Executive Officer, Extreme E
Founder and Chairman, E1

Aref Al Awani

General Secretary
Abu Dhabi Sports Council

Carolyn Kindle

Chief Executive Officer
St. Louis City SC

Khalid Ali Al-Mawlawi

Chief Operating Officer,
Aspetar Hospital

Mollie Marcoux Samaan

Commissioner
LPGA

Sharon Allela

Partnerships and Media Lead Africa, Giants of Africa
Founder, ADANA

Thamindu Wedatilake

Lead Physician, England Women’s Cricket
England & Wales Cricket Board

UNSUNG HERO

WHICH BEHIND THE SCENE OPERATORS ARE HELPING TO SHAPE AN ORGANISATION AWAY FROM THE SPOTLIGHT?

WINNER

Kristy Coates

Head of Operations
Northampton Saints

SHORTLIST

Andrea Hirsch

Chief Operating Officer & Chief Legal Officer
United States Tennis Association

Boris Serapian

Chief Information and Technology Officer
PSG

Dave Winkworth

VP Finance for Joint Ventures & Partnerships
IMG

Edson Crevecoeur

Senior Vice President, Strategy & Analytics, Miami HEAT;
Co-Founder and Chief Operating Officer, 601 Analytics

Nasser Saleh Al-Olaqi

Manager of Facilities & Maintenance
Riyadh Club FC

Tony Proud

Head of Design (Partnerships)
City Football Marketing