Pedro Presa is ELEVEN’s Group Chief D2C Officer and a Group board member. Pedro is directly responsible for the development and delivery of the global ElevenSports.Com platform. This includes the integration of premium, niche-premium, longtail and grassroots live and on-demand events, and original sports and entertainment programming to provide fans with a new and completely unique content experience.
Pedro also played a key role in ELEVEN’s acquisition of MyCujoo in November 2020, the live football streaming platform he co-founded with his twin brother João in 2014. MyCujoo was launched in 2015 with a single partner, a women’s football team in Switzerland, and in 2019 more than 22,000 live matches were broadcast by over 3,500 content creators, reaching over 26 million unique users in more than 200 countries and territories.The platform’s award-winning technology is now used to power ElevenSports.Com.
Pedro also helped to develop MyCujoo’s live streaming technology – MyCujoo Live Services – which provides content creators of all sizes across sports, entertainment and beyond with the technology and tools to seamlessly create, monetise and distribute their video content. MyCujoo Live Services now sits within the wider ELEVEN Group.
Pedro began his entrepreneurial career developing Beach Soccer in Nigeria and Chile, having previously worked in marketing and communications roles at major European football leagues in France and Spain, and the European Professional Football Leagues in Switzerland.
Pedro holds masters degrees in Social and Cultural Communication, and Sports Management. He lives in Portugal with his wife and three children, and is a passionate supporter of Boavista.
