IMG ARENA is a sports data business that services the sports betting, media and professional sports sectors. We are focused on fan-first engagement through the delivery of data-driven products that fuel the emotions and excitement unique to world-class sport.
Founded in 2012, we have leveraged our rights expertise to pioneer the mainstream introduction of official data rights for the sports betting industry. Helping our Rightsholder clients to unlock the power of data.
Content creation and data underpins the IMG ARENA universe. Our network of data collectors collect data live from over 55,000 events around the globe every year, using our scoring applications, player and ball tracking and computer vision capabilities.
Our technology and products sit on top of this data to provide fans with live, visually engaging ways to connect with sport. The most well-known of which is our award-winning Golf Event Centre which has set an industry benchmark for fan engagement and pushed the boundaries with how sports data can be collected, utilised, and productised. The PGA Tour called it a one-of-a-kind sports betting product that delivers a new dimension to the golf experience for fans around the globe. By adding context to the raw sports data and immersive visuals we can help Rightsholders grow their reach, connect with audiences and tell a more engaging story.
Our expertise includes the creation and delivery of some of the world’s best sporting content with our official FastPath Data feeds, Live Streaming services, Events Centres and Virtual Sports products. Leagues, clubs, coaches and players also use our data to analyse sporting performance and find that extra 1% which can mean the difference between taking home a trophy and being an also-ran.
From sport to fan. We work for the world of sport.
