ESPORTS // GAMING // SPONSORSHIP // BROADCASTING // CONTENT // ACTIVATION, Future Trends, Sport Business | Dec 21, 2021

This edition of Leaders Live – our topical sport business discussion show delivered in partnership with Infront X – is a gamification special, as we explore what it means, what are the best use cases and how you can make it work for you.

We have a viewpoint from Nick Rend, Managing Director of Gaming and Esports at NASCAR – one of the earliest adopters of a partnered e-league and often on the cutting edge of the latest gamification trends – and Guillaume Collard, ELEVEN Group’s Chief Rights Acquisitions & Distributions Officer and Managing Director of ELEVEN Belgium & Luxembourg.

On the conversational agenda:

  • How you can engage your existing fans and entice new ones through games or game-like systems
  • How to determine what fans would like to see
  • Best in class examples and gamification projects from across sport
  • Learnings from eNASCAR’s iRacing series and the Proximus ePro League



Hosted by Leaders Head of Content David Cushnan and Content Producer Cameron MacDonald. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 26 January 2022 at 15.00 GMT.

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